“She allowed my greatest vulnerability to be my biggest strength” – #FundraisingEverywhere part 1

What was I thinking? I wasn't even drunk when I promised Nikki and Simon I'd do it. But I was so excited when they announced the first ever global virtual fundraising conference, Fundraising Everywhere, that I pledged to live-tweet the whole 12 hours of power sessions and seminars from round the world! And it was tough going, but it was worth it, because without exception, the presenters were all excellent. You might think there's a lot of content in all of the threaded tweets linked below through all the presenters' names, but believe me, that isn't even the half of it. Enjoy! Read and learn! And sign up for next time - it's definitely worth it! First, a welcome from the wonderful organisers Simon and Nikki - currently shouting out to all the sponsors and supporters. Dana Kohava Segal opened the show with an excellent presentation on the importance of behavioural economics for fundraising; Mark Phillips talked passionately about the power of charity newsletters with some great historic examples; Sal Tejani spoke with great clarity and knowledge on how to recruit regular giving donors using digital video. My notes for these sessions are below. First to present is the brilliant international speaker, arts and cultural expert Dana Segal on behavioural economics. What is it? What are heuristics? Why is it important for fundraisers? Affordable, opportunities to test, insight on giving behaviour, learning from the commercial world... Now being app