How has COVID-19 affected charitable giving? – Notes from About Loyalty webinar

I attended an excellent webinar this morning organised by About Loyalty on how Coronavirus has affected charitable giving. Speakers were Roger Lawson, Richard Spencer and Zoe Cvijian, and all my notes are below, which I hope you find helpful. I'm at a seminar organised by About Loyalty on how COVID-19 is changing charitable giving. Starting by introducing their Sentiment Tracker. Some changes are elastic (spring back), others plastic (the new normal). * Never have individual supporters been so important. We have changed practically and emotionally. * Older people better at following social distancing rules. * changed behaviour * growth of morale and energy * people feeling challenged and scared Strong trust in government but coupled with a strong feeling that we left it too late - maybe moving towards anger or blame. People worrying about their basic needs. What does this mean for fundraising? There is an outpouring of humanity People are giving - majority not changing that. Lots giving to new charities (stated intentions) Still a sense of hope. Optimism starting to pick up. But not shared equally. Arts struggling to get cut through as causes, as opposed to elderly charities, for example. How much is it a permanent shift? Charities might be about to see an even bigger hit in donations. If you haven't, start fundraising today! Tone is so important. Sense of togetherness. Put ourselves in others' shoes. Em