Fundraising FAQ: We are a new charity and/or new to fundraising – where do we start?

My advice would be to work quickly to understand how your organisational strategy (what your organisation does with the money) links to your fundraising strategy (what money your organisation needs to raise and how). Can you clearly portray your organisation’s vision, mission and objectives as a “topline” to your organisational strategy? On the fundraising side, who are your key audiences, what messages do you want to get to them and how? Linking the two strategies together is an understanding about what changes as a result of your organisation’s activities, and by extension the support you receive. I would suggest that ultimately your fundraising needs to be about helping your charity to achieve its mission.