How to ensure you are set up for fundraising success in 2025

Think strategically, be organisation-ready and get your colleagues on board with your fundraising We all know that the art and the science of fundraising is about much more than asking for gifts and grants and receiving them. In the early stages in particular, it’s about preparedness. What do you need to do to prepare your organisation for fundraising success, both in terms of fundraising strategy and, just as importantly, in terms of your organisation (systems and processes) and your colleagues? How can we think short term and long term at the same time? How can we develop a balanced portfolio of income streams? How can we analyse what types of fundraising are working and what will work in future for us? How do we plan our fundraising activity while making sure we are ‘back-office’ ready? How do we keep it alive and get buy-in from all our colleagues? In short, how do you make sure you are set up to be successful with your fundraising? Richard Sved, author of Charity Fundraising Templates and co-author of Fundraising Strategy, both published by Directory of Social Change, provides some top tips on how to do just that. Think strategically Link your fundraising strategy to your organisational strategyPut simply, in order to be as effective as possible, try and link your fundraising strategy (what money your organisation needs to raise and how) to your organisational strategy (what your organisation does with the money and why). On the f