“Learn quickly, Fail lightly, Scale success” – #FundraisingEverywhere part 2

Second verse, same as the first. A little bit louder and... just as good! This blog summarises the second six hours of my live-tweeting coverage of last week's brilliant Fundraising Everywhere virtual fundraising conference. See my write up of the first six hours here. My notes from presentations, about as quickly as I could process and type them, are below! Somewhat intoxicated by the quality of the first half of the conference (and also probably because I hadn't been outside the house yet), I was on rather a high by this point. Now onto section 3 of my live notes of 12 hours of #FundraisingEverywhere! Starting with a power session from Howard Lake on writing fundraising press releases. Who? What? Why? When? Where? This session on writing fundraising press releases was excellent. And he should know! He gets loads of them. My main takeaway was to avoid giant cheque handover photo calls for the rest of my working life. Don't pdf it. Date it. Then the headline - your one chance to get your message across. Tell Howard a story! Give the journalist a hook and summarise the story in the sub headline (in bold). Include contact details. Have a quote as part of storytelling. Text on its own is not enough. Add content, make images in different formats available to support the story! No more giant cheque handovers! Show impact! Understand that they can use content in other channels, e.g. suggested tweets. Next came Louise Lai with some great detail on product de