
Fundraiser on the dance floor! Charity tips inspired by a love of dancing
I've written about a lot of passions of mine in this blog. Theatre, football, and even yoga, have all got a mention over the last year.
But anybody who knows me, and certainly anyone who's been to a wedding with me, will know that there's one burning love I haven't mentioned yet.
That's right. It's dancing.
For me there’s something almost primal about losing inhibitions and bopping mindlessly away, particularly if it’s with people I love.
But why am I writing about my love of throwing shapes on a blog about the charity sector? Well, for me, there are some parallels, as follows:
Start with what you know
I am much more likely to ‘let rip’ if the track is one I know and like, and it can’t be a coincidence that it’s the ‘golden oldies’ that tend to fill the dance floor. So often I've seen charities move away from what they know well both in their fundraising and their communication. Do you know what it was about your charity that inspired your supporters? Clearly you need to evolve and develop, but take them with you on that journey!
Feel the rhythm
The beat and the bass line are what get me moving, even if it's only the tapping of my feet. Do you think about the rhythm of your communication with your supporters? By that I don't just mean the frequency with which they hear from you, but also whether it's going to inspir